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30 years ago, Luminox was born with a simple mission – “To build the toughest and most durable Swiss timepieces using Luminox’s proprietary luminous technology and American designs, and do it for an affordable price.”   30 years later, Luminox has become a leader in its category and a supplier to the Navy SEALs, law enforcement, first responders and military all over the world. Synonymous with toughness, durability and uncompromising illumination, Luminox is well positioned for another 30 years. To celebrate this anniversary, Luminox has created an incredible timepiece that reimagines one of its pioneer watches, the Luminox Sport Timer...

1. Have you heard of ICE SAR? Did you worked with them before? Yes, I have heard of ICE SAR, however we did not have the chance to work together. We usually work within the Asia perimeter. Also, because of the difference in our climates, ICE SAR and MISAR deal with different kind of situations and emergencies. We would love to work with them, if there is a chance in the future. Actually, we would love to work with any NGOs because I believe we are doing our part in this world and helping whoever we can.  2. Is your...

1. To have such an organization, are you funded by the Government? We are a non-profit and non-government organization. When I started this organization, I do not have the intention to get any funding from the Government. This is because I feel that this organization should not be a burden, but to complement the Government. MISAR aims to fill in the gaps in times of need when the Government may not be able to handle, such as Prevention. I believe that disaster does not happen that often and when it does, we must be prepared. This is also why my...

The Luminox Code Red Survival Course was a course that aimed to educate participants about the different scenarios that happened during various emergencies and taught them skills to overcome those situations. It emphasized the importance of teamwork and communication.  It was a gathering of 18 participants from Brunei, Malaysia and Singapore, and was held at the Code Red Academy, Kuala Lumpur, Malaysia. On Tuesday, June 18, there was a sharing session about Luminox’s latest collections - ICE SAR Arctic 1200 Series, Navy SEAL 3600 Series, 30th Anniversary Sport Timer 0900 Series Limited Edition, as well as the special edition Malaysian...

Since 2018, Luminox is proud to be the Official Partner of the Icelandic Search and Rescue (ICE-SAR). In order to learn more about Search and Rescue Operations, Luminox decided to work with the Malaysian International Search and Rescue (MISAR) to host the Luminox Code Red Survival Course. It will be conducted by Captain K.Bala, a well-known safety activist and emergency survival trainer, who aims to educate participants about the different scenarios that may happen during emergencies and how to overcome them. The Malaysia International Search and Rescue (MISAR) is a registered not-for-profit and non-governmental organization that serves the nation in...